Avant Gardner is an 80,000 sf, indoor/outdoor complex that spans an entire city block in East Williamsburg. One-of-a-kind gem that includes The Brooklyn Mirage, The Great Hall, and The Kings Hall — all serving as individual event spaces, or combined to make Avant Gardner the second largest entertainment venue in Brooklyn.

The Kings Hall is its own intimate domain within the grand complex. The incandescent lighting and massive chandelier give the space an alluring warmth. During the day, natural light shines through the glass ceiling panels, filling the space with a brilliant visual effect. The world-class KV2 sound installation and intricately designed lighting fixtures complete a dance floor that rivals that of the most acclaimed venues. Whether it’s a musical performance, a wedding banquet or a charity gala, it’s a space fit for a king.

The Great Hall is the quintessential Brooklyn warehouse venue, that’s anything but. A massive and soaring space, its exposed beams and brick walls evoke a familiar industrial aesthetic while containing boundless possibilities for transforming the space. An array of moving lights shine down from high in the ceiling, while a two-level platform gives a viewpoint over The Great Hall’s enormous dance floor.

The Brooklyn Mirage is a breathtaking open-air sanctuary in the heart of the Avant Gardner complex. The inner courtyard is a totally immersive space, surrounded by towering walls lined with evergreen plants and a captivating 200 foot LED wall. A singular catwalk connects a network of expansive outdoor environments and rises to surround the venue, offering views of the iconic city skyline and bustling courtyard below. An exciting selection of refreshments, an ever-changing food menu and a stunning sound system complete this elusive summer paradise.

Brooklyn, NY

7,500

Music, Concert, Performance, Dance, Banquet, Charity

250+

Avant Gardner leverages Billfold point-of-sale (POS) platform to streamline and enhance its venue operations, particularly in managing the high demand during peak event seasons. As one of the largest venues in the area, Avant Gardner benefits from Billfold’s scalable and versatile POS solutions across its various spaces, including the Brooklyn Mirage, Great Hall, and Kings Hall.

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Avant Gardner employs over 40 Billfold dual-screen POS terminals to manage transactions efficiently, particularly during high-attendance events. With additional POS infrastructure Avant Gardner maintains the flexibility to scale up to 100+ dual-screen units during peak season events, ensuring that guest wait times are minimized even as demand spikes.

Additionally, 15 single-screen POS terminals are deployed throughout the venue, with a seasonal expansion capacity of up to 30+ single-screen units, offering tailored solutions for lower-volume areas or specialized service points.

To accommodate the venue’s unique food service ofeerings, including rotating food trucks, Avant Gardner utilizes Billfold’s handheld POS devices, ensuring that food and beverage transactions are quick, mobile, and seamlessly integrated with the main POS network. These handhelds empower staff to serve guests more efficiently enhancing the overall guest experience.

A distinctive feature of Avant Gardner’s deployment of Billfold’s platform is its use of Billfold’s proprietary RFID payment technology. This system allows guests to link RFID wristbands to their accounts, streamlining the payment process and eliminating the need for physical cash or cards.

With over 80 RFID activation points strategically placed across the venue, guests enjoy convenient access to RFID-enabled payment options at bars, food stalls, and merchandise points. This not only expedites transactions but also enables Avant Gardner to provide a seamless, cashless experience that aligns with the expectations of a modern, tech-savvy audience.

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Billfold’s RFID technology also supports guest engagement initiatives, as the RFID wristbands can be used for perks, loyalty rewards, and promotional activations, creating opportunities for personalized interactions with patrons. This integration of Billfold's technology across a vast venue like Avant Gardner allows the staff to manage high volumes of transactions with real-time data insights, providing a clearer view of sales patterns, peak times, and inventory needs.

Through Billfold’s adaptable POS platform, Avant Gardner maintains operational efficiency, even during its busiest seasons. This dynamic use of Billfold's POS solutions ensures that Avant Gardner not only meets the demands of high-volume events but also elevates the guest experience by leveraging technology that prioritizes speed, convenience, and engagement.

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