For Indy Pride 2025, Billfold POS is proud to team up with Fourty5 to power seamless point-of-sale operations across their festival. As one of the Midwest’s largest and most dynamic Pride celebrations - complete with live music, performances, and community activations, Indy Pride requires a payment system built to handle high-volume crowds without compromising speed or security for the festival's packed 2-day timeline. Nonetheless, Billfold’s cashless solutions enabled festival-goers to tap and go with ease, eliminating long lines, and reducing transaction friction for vendors. This partnership not only supports the operational needs of a large-scale music and cultural event but also enhances the overall guest experience. Ultimately giving attendees more time to connect, celebrate, and enjoy the energy of Pride which is what it’s all about. By streamlining sales and improving revenue tracking, Billfold empowers events like Indy Pride and all Pride events to stay focused on what matters most: creating inclusive, joyful, and impactful spaces for the LGBTQ+ community every year.
Indy Pride, hosted by Fourty5, is one of the Midwest’s most prominent LGBTQ+ celebrations. Drawing tens of thousands of attendees to downtown Indianapolis each June. As a key producer of community-driven events, Fourty5 is dedicated to creating inclusive experiences that uplift marginalized voices through intentional programming, vibrant performances, and accessible spaces. Indy Pride is the crown jewel of their efforts - a multi-day festival featuring a high-energy parade, local and national entertainers, advocacy booths, and family-friendly programming designed to foster connection, education, and celebration.
What began as a small grassroots gathering in the 1980s (originally known as the “Gay Pride Picnic”) was held in a local park as a safe space for LGBTQ+ individuals to come together during a time of significant discrimination and stigma. Over the years, this modest event evolved, growing in size and visibility alongside the broader national movement for equality. In 1995, the event was officially incorporated as Indy Pride, Inc., establishing itself as a 501(c)(3) nonprofit with a mission to unite and serve the LGBTQ+ community of Central Indiana.
Rooted in the mission to honor and advance the LGBTQ+ community, the event has grown into a powerful symbol of progress in Indiana, providing both visibility and a safe, joyful environment for self-expression.
Billfold POS maintained 100% uptime throughout the two-day event - even under peak transaction periods. The on-site support team ensured a proactive response to technical issues with pre-event deployment for revenue centers: bar, food, merchandise, and box office over the two days.
One of the standout features that makes Billfold POS ideal for large-scale Pride events is its ability to operate seamlessly even in environments with unreliable or overloaded WiFi. Festivals like Pride often take place in open-air venues or urban areas where thousands of attendees strain local networks, causing traditional systems to lag or crash. Billfold’s offline mode ensures that transactions can still be processed without interruption, keeping lines moving, bars serving, and vendors selling. This reliability gives organizers peace of mind and prevents lost revenue during peak hours, proving critical in high-traffic moments when every second to every sale counts.
Billfold POS’s on-screen ads offer a powerful dual-purpose advantage at Pride events, not only do they provide real-time, high-visibility advertising to attendees during transactions, but they also unlock a valuable revenue stream by creating space for third-party sponsors. For event organizers, this means the ability to monetize key moments of engagement without disrupting the attendee experience. For sponsors, it’s a rare opportunity to connect with a targeted, energized audience directly at the point of purchase. And for Billfold POS, it reinforces the platform’s role not just as a transaction tool, but as a dynamic marketing channel that adds value to the entire festival ecosystem, boosting exposure, increasing sponsorship appeal, and driving measurable ROI for everyone involved.
Devices are set with a dual screen, so the customer can see the ads on two-thirds of the screen while the last third shows their order & total, while the bartender, salesman, etc controls the order on their side of the screen. The dual screen capability creates a more engaging and transparent transaction experience by allowing attendees to track their purchases in real-time while providing space for this event branding, upsells, and sponsor messaging.
One of the key reasons Billfold POS is the trusted payment system at these large-scale celebrations is its seamless ability to support every major payment method: RFID wristbands, credit/debit cards, Apple Pay, and even cash.
In 2024, over 70% of transactions at Pride events ran through contactless options like RFID and Apple Pay - a stat that reflects the growing demand for transaction speed, simple outcomes and overall transaction safety. Meanwhile, accepting traditional card and cash options ensured no one was excluded from participating, especially older guests or local vendors not yet fully cashless
This unified payment flexibility is now the industry standard. Events looking to keep lines moving, boost their sales, and serve every type of guest know that limiting payment options just doesn’t cut it anymore. By offering more flexible ways to pay: like tap & go, swipe, or wristband - Billfold was there to help Pride festivals create a smooth and inclusive experience. One that reflected the spirit of the community while keeping operations running at full speed all festival long.
Billfold POS is engineered specifically for the high-volume demands of large-scale events, making it the perfect fit for busy, high-traffic festival days like Pride. Its infrastructure is built to process thousands of simultaneous transactions without lag - thanks to a combination of robust hardware, an optimized backend system, and offline capabilities that ensure uninterrupted service even under pressure. While other systems may crash or slow down during peak usage, Billfold is stress-tested for scalability, ensuring smooth, fast, and secure payments. This reliability not just keeps lines moving and attendees happy, it also maximizes revenue potential by eliminating bottlenecks at the point of sale.
Indy Pride: Total number of transactions at Indy Pride this year alone = 5469
Utah Pride: Total number of transactions at Utah Pride this year alone = 18514
Heritage Pride: Total number of transactions at Heritage Pride this year alone = 5540
Billfold POS uniquely powers cashless payments, RFID experiences, and fan engagement across large-scale live events - while embracing the inclusive, community-driven spirit of Pride. 🌈 Recommendations for 2026 Pride Events Powered by Billfold look like:
Billfold plays a behind-the-scenes role in making Pride events run smoothly. As Pride continues to grow in scale now and in the future, Billfold’s systems remain committed to empowering these events with tools that reflect the same values of: inclusion, efficiency, and celebration within the event space.
